IDEO Deep Dive

The deep dive technique helps your come up with random ideas that might lead you somewhere brilliant. Sometimes the most random ideas can spring from a web or a word list but its the outliers that make you think outside the box when designing an object. You must also think of the consumer. Who is going to buy your product? What needs do they have? There are many things to think about when designing or redesigning objects such as the function, price, durability, audience, and attractiveness of it. Getting other people's input is important. And asking a consumer. Asking them if they would first off buy the product, if so what they like about it or dislike and how it could be better so more people would use the product.